Using A Case Study In Business Education


When you write an essay you have to keep in mind the examples you use to support the points you are going to be making in the paper. You need to back up what you say with strong examples, citations, quotes, and data from reputable sources. But sometimes something else is needed in order for the reader to fully understand the point you are making. A case study is a good way to explain a more complex or involved process so the reader has a better understanding of what is going on.

A case study is a longer example of a premise, concept, idea, or method. The case study is based on real world situations and basically tells a story of how someone did something and usually follows from start to finish. These are common in essays that involved medical procedures, business models, or psychology focus topics. The case study sets up a real world example of what might happen in the setting that the paper is discussing and makes it easier for your reader to connect and understand the points you are making.

For example, a case study for business education essay might start with an upstart company that wants to target certain groups within the local community. It would follow the owners and the handful of employees for a certain length of time- maybe the first year that the business is open. The case study would look at the highs and lows, the good times and the bad, and take into account the profits and losses that the business had during that time. The study might also look at how employee turnover works, how many customers they have, and so on and so forth. It will be a general overview of all business related aspects of the new startup company.

The case study helps give a real life backdrop to the concepts, terms, and ideas that are taught in business education classes. It is one thing to know how something works when everything happens by the book but real life throws curve balls and things almost never go according to the text book examples. So this is where using a case study can really help to explain your points and help your reader related to the material that you are presenting. Adding a case study to your business education paper can really go a long way in helping it be successful.